How To Write A Blog Post (And Create Awesome Post Outlines)
By: Norge Bondoc
December 20, 2021
Last Updated / Reviewed: April 1st, 2020
Execution Time: ~1-3 hours
Goal: To create blog post outlines that will enable you to write better content and make your writing process easier and more streamlined.
Ideal Outcome: You and everybody in your content team will develop an efficient process that will enable you to create high-quality content that attracts users to your website, regardless of your business niche, until your servers crack and die of over exhaustion.
Prerequisites or requirements:
- It is recommended to have some keyword research knowledge so that you can clearly establish the target keyword for your blog posts. You can check this SOP to learn how to research and select relevant keywords for your website.
Why this is important: The content on your website helps you rank better on search engines, provides users with the information they need, and can convert them into clients. Content creation is time-consuming, but preparing an outline ensures that your time is well spent. An outline is extremely important because is makes your content more effective, high-quality and consistent. In other words it doubles your chances of hitting the bull’s eye with every piece of content you publish.
Where this is done: In your browser, Google Docs, Google Sheets and 3rd party apps.
When this is done: Whenever you need to create a new blog post.
Who does this: Anyone who creates content for your company and doesn’t want to get fired over bad content.