How to Structure, Run, and Analyze an A/B Test on your Website
By: Norge Bondoc
December 21, 2021
Last Updated / Reviewed: April 1st, 2020
Execution Time: 30min-2h
Goal: To properly structure and implement an A/B testing culture across your business;
Ideal Outcome: You’ve flawlessly planned, executed and analyzed an A/B test on your website and are able to determine whether a variant should be implemented definitively on your website or not, based on actual data.
Pre-requisites or requirements:
- You need to have Google Optimize setup on your website.
- Related SOP: SOP059- How to Setup Google Optimize on your Website;
- You should have Google Analytics’ conversion goals setup on your website.
- Related SOP: SOP021- Setting up Conversion Goals in Google Analytics;
Why this is important: Without a proper A/B testing process in place you are not able to confidently make business or UI/UX decisions.
Where this is done: In Google Optimize;
When this is done: Every time you want to test a new hypothesis on your website;
Who does this: The person responsible for Conversion Rate Optimization;