How to Structure, Run, and Analyze an A/B Test on your Website

By: Norge Bondoc

December 21, 2021


Course Overview
Last Updated / Reviewed: April 1st, 2020
Execution Time: 30min-2h


Goal: To properly structure and implement an A/B testing culture across your business;

Ideal Outcome: You’ve flawlessly planned, executed and analyzed an A/B test on your website and are able to determine whether a variant should be implemented definitively on your website or not, based on actual data.

Pre-requisites or requirements:

Why this is important: Without a proper A/B testing process in place you are not able to confidently make business or UI/UX decisions.

Where this is done: In Google Optimize;

When this is done: Every time you want to test a new hypothesis on your website;

Who does this: The person responsible for Conversion Rate Optimization;



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