How To Setup Google Optimize To Run A/B Tests On Your Website

By: Norge Bondoc

December 21, 2021


Course Overview
Last Updated / Reviewed: July 21st, 2021
Execution Time: 30 min


Goal: To successfully set up Google Optimize on any website.

Ideal Outcome: Your Google Optimize setup is running, tested, and ready for you to start experimenting.

Prerequisites or requirements: To follow this SOP you need to have Google Tag Manager and Google Analytics setup on your website. If you don’t have them, you can follow these SOPs:

Why this is important: A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property.

Where this is done: In Google Tag Manager, and Google Optimize.

When this is done: Only once per website.

Who does this: The person responsible for Website Management, or Conversion Rate Optimization.

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