How To Setup Google Optimize To Run A/B Tests On Your Website
By: Norge Bondoc
December 21, 2021
Last Updated / Reviewed: July 21st, 2021
Execution Time: 30 min
Goal: To successfully set up Google Optimize on any website.
Ideal Outcome: Your Google Optimize setup is running, tested, and ready for you to start experimenting.
Prerequisites or requirements: To follow this SOP you need to have Google Tag Manager and Google Analytics setup on your website. If you don’t have them, you can follow these SOPs:
- Google Tag Manager:
- Google Analytics
Why this is important: A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property.
Where this is done: In Google Tag Manager, and Google Optimize.
When this is done: Only once per website.
Who does this: The person responsible for Website Management, or Conversion Rate Optimization.