Last Updated / Reviewed: April 1st, 2020
Execution Time: ~30 min
Goal: To determine which experiments to tackle first and which ones to abandon or leave for later.
Ideal Outcome: You have a clear roadmap to growth and have prioritized which experiments you want to focus on.
Prerequisites or requirements: You should already have a list of funnel experiments or business initiatives that you want to implement.
Why this is important: A streamlined process for prioritizing experiments makes sure you tackle the right experiments at the right moment and optimize your time available.
Where this is done: In Google Spreadsheets.
When this is done: Every time you want to plan your roadmap.
Who does this: The person responsible for marketing strategy in your business.