Course Overview

Last Updated / Reviewed: April 1st, 2020

Execution Time: ~30 min

Goal: To determine which experiments to tackle first and which ones to abandon or leave for later.

Ideal Outcome: You have a clear roadmap to growth and have prioritized which experiments you want to focus on.

Prerequisites or requirements: You should already have a list of funnel experiments or business initiatives that you want to implement.

Why this is important: A streamlined process for prioritizing experiments makes sure you tackle the right experiments at the right moment and optimize your time available.

Where this is done: In Google Spreadsheets.

When this is done: Every time you want to plan your roadmap.

Who does this: The person responsible for marketing strategy in your business.