Last Updated / Reviewed: April 1st, 2020
Execution Time: On-Going Process
Goal: Creating an editorial calendar to manage your team’s content marketing efforts.
Ideal Outcome: You will have a good, well-set editorial calendar to follow whenever content needs to be published, regardless of the channel you want to publish it on. Or, in other words, there will be no more “So, guys, what do we post tomorrow on the blog/ Facebook account/ LinkedIn/ etc.?” 🙂
Prerequisites or requirements:
- You need to know how to create and use marketing personas (i.e. imaginary characters with personalities and interests that would usually fit your typical target audience).
- You need to have a keyword strategy in mind. If you haven’t done your keyword research and mapping, you can check out SOP 011 and learn how to do this the right way.
Why this is important: Having a content calendar in place helps your entire team save time and be on-point with their content-related actions throughout an entire year. From the SEO team to the digital marketing strategist, everyone will have a clear idea of what should be published next.
Where this is done: In a Google Sheet, as well as in Trello, a web-based project management tool.
When this is done: Anytime you decide to finally bid farewell to uncertainty in your content marketing efforts :). Starting and managing an editorial calendar is an ongoing process because it is more than likely that you will always add new ideas to your calendar.
Who does this: You, your content manager, or a digital marketing agency you’ve employed.