Course Overview

Last Updated / Reviewed: August 4th, 2021

Execution Time: 2-4 hours

Goal: To create a fully functional lead generation landing page.

Ideal Outcome: You have a high-converting, well-researched, fully functional, and tested landing page for your lead generation campaigns that works on all devices, integrates with your analytics platforms and grows your email subscribers.

Prerequisites or requirements:

• A Google Tag Manager account: If you don’t have one you can follow SOP 004 for WordPress, SOP 065 for Shopify, SOP 066 for Squarespace.
• Facebook Pixel and Facebook Ads Account: If you don’t have the Facebook Pixel, you can follow SOP 005 (or SOP 068 specifically for Shopify). If you don’t have a Facebook Ads account, you can follow SOP 010.
• Google Analytics: If you don’t have Google Analytics, you can follow SOP 009 (or SOP 067 specifically for Shopify).
• Some chapters of this SOP require a SEMrush and Instapage account.

Why this is important: Landing pages are usually the best way to convert new leads.

Where this is done: In your landing page builder and Google Sheets.

When this is done: Every time you need a landing page created.

Who does this: The person responsible for content marketing and/or funnels.